Andreas Weigend challenges us to get over the simplistic and naive approach to privacy of our personal information (as in a futile attempt preventing it from going out into the world), and thrive, or even profit, from a controlled release and sharing (“to share is human”), and make use of the inevitable leakage of private information into the world. It can be seen as a lose-lose combination, to hold private information so closely that nobody knows who or where you are, and you miss out on opportunities that are searching for you. Is there a sale (ending tonight!) of your favorite (fill in the blank), and you didn’t know about it because nobody was able to identify you and let you know?
He outlines five tools that reward data creators with more decision-making power: the right to export data, the right to amend data, the right to blur data, the ability to “dial” personalization up and down, and the ability to see how changing inputs affects outputs.